EXPERIENCED CREATIVE WRITER AND LEADER
We worked with partner agencies to develop the 2018 brand campaign for Wells Fargo "Established 1852. Re-established 2018." Prior to the campaign, Wells Fargo was only receiving negative press, so a huge task with this campaign was to come up with a way to change the perception of the bank and show the public that they've returned to the original principles they were founded on 166 years ago.
Working with our media partners, our team decided to target key decision makers by using a medium that our audience is heavily engaged with.
We crafted a plan to reach our audience via publications like The New York Times, The Wall Street Journal, and the LA Times. The print ads appear like a page out of the very newspapers the viewers are reading and feature full-length articles about the stories and actions of the bank that had been overlooked by the negative press.
The print ads were well received by the audience and hailed as one of the best ways in the campaign to show how Wells Fargo is re-establishing themselves with their customers.